Flat Glass Experience Center | Şişecam

The exhibition design project for Şişecam’s flat glass products, showcased in Düsseldorf, introduces an innovative setup that highlights the brand's advancements through immersive experience areas. Drawing inspiration from the reflections of the city on glass surfaces, the project presents a sleek and contemporary structural concept.

The structure is architecturally divided into two levels: the lower section features immersive experience areas, while the upper section, suspended at a height of 6 meters, incorporates LED screens, light bars, and opaque elements. The façade delivers a striking visual pattern, emphasizing the brand's strong connection to architecture.

The experience areas, showcasing various glass coating types, privacy-enabled PDLC glass, and bird-friendly glass, captivate visitors with their semi-enclosed designs. These spaces highlight the practical benefits of the products, leaving a lasting impression.

The project leverages technology as a powerful tool, featuring LED screens of varying sizes that span the entire façade. This design not only creates a visually striking pattern but also serves as a dynamic communication platform.